In 2025, Indian cinema is accelerating into the electric era. With the country’s push for sustainable transportation, Bollywood filmmakers are now prominently showcasing electric vehicles (EVs) in movies ranging from action-packed blockbusters to romantic comedies and thrillers. These on-screen EV appearances are not just product placements—they’re symbols of modernity, progress, and eco-awareness.
Here’s a detailed look at the most featured EV brands in Indian movies this year, and how these appearances are shaping audience perceptions.
EVs Take Center Stage in Indian Films
As EV adoption increases across Indian cities, filmmakers are reflecting this trend through powerful storytelling and on-screen visuals. EVs in movies are now used to:
-
Depict urban sophistication or elite status
-
Showcase eco-conscious characters
-
Portray futuristic or tech-savvy personas
-
Add realism to stories based in smart cities or green towns
Moreover, with government incentives on EV advertising, producers are also partnering with auto brands to showcase new launches in cinema.
Top Electric Cars Featured in Bollywood Movies (2025)
Here are the most frequently seen EVs on the big screen this year:
| Movie Title | Featured EV Model | Brand | Role in the Movie |
|---|---|---|---|
| Code X (Action-Thriller) | Tata Nexon EV | Tata Motors | Used by the undercover officer character |
| Green Mile Mumbai (Drama) | MG ZS EV | MG Motor | Driven by a climate activist protagonist |
| Speed of Love (Romantic) | Hyundai Ioniq 5 | Hyundai | Used during city drives and love sequences |
| Chakravyuh 2040 (Sci-Fi) | Ola S1 Pro (electric scooter) | Ola Electric | Used in future-set India scenario |
| The Investor (Crime Thriller) | BYD Atto 3 | BYD India | Driven by a tech billionaire character |
These brands are now gaining popularity among youth audiences, especially in metros like Mumbai, Delhi, and Bangalore, thanks to their stylish presence on screen.
Why Bollywood Loves EVs in 2025
The rise of EVs in Indian films can be attributed to multiple reasons:
-
Visual appeal: Sleek, silent, and futuristic aesthetics
-
Eco narratives: Environmental themes are trending in film scripts
-
Brand collaborations: Many automakers are directly investing in movie tie-ins
-
Censorship-friendly: EVs do not show emissions or fuel branding, avoiding censor issues
-
Audience curiosity: Viewers are more aware and interested in clean tech
In several films, the vehicle plays a symbolic role—representing freedom, new beginnings, or transformation.
Impact on Indian Auto Branding
Auto brands are recognizing the value of cinema to reach large audiences. A 2025 report by FICCI states that film-based brand recall is 23% higher among youth than TV ads.
Some promotional trends include:
-
Behind-the-scenes YouTube releases featuring the car
-
Instagram reels by lead actors showing off the EV
-
EV roadshows and screenings in multiplexes with branded cars on display
-
Use of EVs in stunt scenes or chases to highlight their performance
Such multi-platform branding has led to spikes in online searches and showroom visits for models featured in hit films.
FAQs
Which electric car has been used the most in Indian films in 2025?
The Tata Nexon EV leads the list, especially in thrillers and action-based films.
Do filmmakers get paid by auto companies for using EVs?
In many cases, yes. These are strategic partnerships where EV brands sponsor the vehicle appearance in exchange for visibility.
Are EVs also being used in regional Indian films?
Yes. Tamil, Telugu, and Malayalam cinema have also begun showcasing EVs, especially in tech-based and futuristic films.
How has EV presence in movies influenced public opinion?
Film appearances have boosted public awareness and interest in EVs, especially among urban youth and first-time car buyers.
Click here to know more.