In 2025, car commercials in India stepped up their game—blending creativity, emotion, and tech-savvy storytelling. From big-budget productions to subtle narratives, these ads didn’t just promote vehicles—they became cultural moments, racking up millions of views across YouTube, Instagram, and TV.
Here’s a look at the top 5 car ads that went viral in India in 2025, and what made them unforgettable.
1. Tata Motors – “Desh Ki Drive”
Tata’s Independence Day campaign featured its electric SUV Harrier EV traveling across culturally rich yet remote parts of India. The ad focused on sustainability and national pride, showing charging stations even in hilly regions.
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Why it worked: Emotional connect, eco-conscious messaging, patriotic theme
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Reach: 25M+ views in 10 days
2. Hyundai – “Family, Fastened Together”
This heartwarming ad for the Hyundai Creta 2025 facelift featured a family road trip, emphasizing seatbelt safety in a unique narrative where the car refuses to start until everyone buckles up.
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Why it worked: Family values + safety angle
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Reach: Viral on Instagram reels, 8M likes
3. Mahindra XUV 3XO – “Wild Calls”
A cinematic adventure showcasing the car’s off-road capabilities, the ad follows a group of young wildlife photographers venturing into the forests of Assam. The breathtaking visuals and real animal sightings thrilled viewers.
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Why it worked: Cinematic production, nature appeal
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Reach: 30M+ views, trended on Twitter for 3 days
4. Maruti Suzuki Fronx – “City Hustle”
Targeted at Gen Z, this ad showed a fast-paced urban life in Mumbai with quick cuts, stylish visuals, and a catchy indie soundtrack. The ad reflected the youth’s need for speed, tech, and style in one package.
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Why it worked: Youth focus, aesthetic storytelling, perfect beat-sync
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Reach: 20M+ views, 2M+ shares on WhatsApp
5. BYD Atto 3 – “Silence is the New Power”
A sleek and minimalist ad showing the zero-noise EV gliding through India’s noisiest cities—Delhi, Kolkata, and Chennai. The powerful contrast between urban chaos and EV silence left an impression.
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Why it worked: Unique approach, minimalism in marketing
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Reach: Strong traction among EV lovers, 15M+ YouTube views
What These Ads Tell Us About 2025 Auto Marketing
The year 2025 has proven that the Indian car market thrives on more than features—it craves connection. All these viral ads shared one thing in common:
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Emotional resonance or thrill
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Visually compelling storytelling
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Digital-first campaigns tailored for mobile platforms
In a time where attention spans are shrinking, these commercials cut through the noise and sparked conversations.
FAQs
Which car ad was the most viral in India in 2025?
Tata’s “Desh Ki Drive” for Harrier EV was the most viral, crossing 25 million views in 10 days.
What makes a car commercial successful today?
A good mix of emotion, storytelling, and visuals with a clear brand message makes a car ad successful.
Are car brands focusing more on digital ads in 2025?
Yes, most car campaigns now launch first on YouTube, Instagram Reels, and digital OTT platforms before TV.
Which was the most creative car ad in 2025?
BYD’s “Silence is the New Power” stood out for its minimalist, noise-vs-silence approach that resonated deeply with EV enthusiasts.
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